Yahoo! and Google united, exit Microsoft
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The end of negotiations is consumed between Microsoft and Yahoo! which has signed an advertising partnership with Google.
After the withdrawal of its offer to purchase, an alliance of left field was possible between Microsoft and Yahoo, with the study of alternatives in the area of online advertising. The alternative has been found by any company from Sunnyvale who has just completed its union with … Google.
Yesterday, both Microsoft and Yahoo! announced the end of discussions, and in the wake Yahoo! issued a press release announcing an advertising partnership with Google. Half a surprise since April, Yahoo! had tested for two weeks Google AdSense for its search engine to the USA, thus providing a good exposure to advertisements from this technology.
A blow of transformed essay and Yahoo! to clarify that in a few months, advertisements provided by Google will be displayed alongside search results from Yahoo! Search and sites belonging to him. The agreement concerns the USA and Canada, countries where Yahoo! enjoys a great popularity. Nevertheless, the agreement is not exclusive, and other market places online advertising can work on Yahoo! Search, starting with Panama, owned by Yahoo!. On the other hand, although Google insists on the fact that this is not a merger.
Yahoo! believes that this agreement should enable it to better monetize its web search the USA and Canada, entrevoyant 800 million dollars in annual revenues, which perhaps calm the discontent of some of its shareholders very recovered since the leak the hen that lays the golden eggs Microsoft. Not sure in any case that Carl Icahn appreciates the manoeuvre, which calls him the head of Jerry Yang, CEO of Yahoo, and does not see the salvation of Yahoo! as with Microsoft. As the Redmond firm, it should not delay in alerting a new regulatory authorities about a partnership deemed anti-competitive with a controlling 90% of the market for online advertising offered by Google.
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[...] house Yahoo! does not decidedly so that, and the recently signed a partnership of advertising with Google has not stopped the bleeding currently afflicting the leadership of the group, quite the contrary. [...]
Yahoo! : Several hotel before a reorganization | Techogy added these pithy words on Jun 24 08 at 1:07 pm